SEMLOHE 28

Photo and text by Kristin Ess at The Beauty Department
Last week was really long, and really fun. We always have the best time on our Kohl’s shoots. This time I took some photos of Lauren so you all can get an idea of the shenanigans that go on behind the scenes:
1. The benefit to having cake and cookie props is we’re told we can eat them after. And we do.
2. Believe me, she’s an animal. Lauren was freezing and standing in the middle of a Malibu wind storm. Her stylist Britt put a blanket around her and this just happened. Meow.
3. Prim, proper + polished. Right here Lauren, Amy Nadine and I were having a water drinking contest. She who could drink the most water through out the day would get to tweet what ever they wanted from the other two’s twitter accounts. Right about here we called it a truce. All around bad idea.
4. Kohl’s brought in an incredible vintage Mercedes for Lauren to drive off in at the end of the collection video. This thing was amazing, but it had a very tricky, very sticky clutch, so Lady Lauren steered as all the manly men on set pushed this gorgeous hunk of metal down the driveway.
5. RIVER! Lauren asked for a puppy. On the last day they surprised her with this little gem. He stole the show. Obviously.
xx Kristin

By Sarah Sudar
Lauren opened up to me about the inspiration for designing the Spring 2011 collection for Kohl’s, as well as influences on her personal style. This is what she has to say.
SS: Where do you find inspiration for designing your fashion collections?
LC: I want my designs to be representative of my personal style and incorporate things that I find beautiful, like flowing fabrics and feminine floral prints. I work to create pieces that can stand alone or be mixed and matched to complement a number of different looks, allowing anyone who wears the clothes to enhance their wardrobes each season without having to sacrifice style for savings.
SS: What is your favorite piece in the Spring 2011 collection?
LC: I recently expanded my apparel collection to include shoes, jewelry and other accessories, so my favorite accessory is the Zander platform sandal. The wooden platform detail is very reminiscent of the ‘70s and the neutral color allows them to work with a variety of outlets.
SS: Even though I am sure you can shop among the best designers, do you wear pieces from your own collections for Kohl’s?
LC: Absolutely! Being able to wear the styles I create is one of the best parts of being a designer. The look of the LC Lauren Conrad collection is representative of what I want to wear each season.
SS: Like me, you were also born in the 1980s. What is one look that you sported then that would get you on a worst dressed list now?
LC: Those parachute pants that MC Hammer wore. Those were not the most flattering.
SS: If you had to wear one outfit for the rest of your life, what would it be?
LC: Dresses. I love them because they are so versatile and can easily be dressed-up or down by adding the right accessories.